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Inside the Most Important Presidential Branding Campaign — That Didn’t Win
Madeleine Magill 1/13/25 Madeleine Magill 1/13/25

Inside the Most Important Presidential Branding Campaign — That Didn’t Win

The Wide Eye team went above and beyond to deliver a once-in-a-lifetime project that supported a new vision for America.

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How White House Creative Director Meena Yi Works
Matt McCue 7/5/24 Matt McCue 7/5/24

How White House Creative Director Meena Yi Works

10 insights, methods, and routines.

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Designing Our Way Forward

We’re rooted in the idea of creativity as a cultural force. Our stories explore how and why people design, build, and reimagine the world around us.

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Edited by Matt McCue.

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